At The Serving Ace, your privacy is important to us. This Privacy Statement describes the privacy practices The Serving Ace uses on its Web site in accordance with the UK Data Protection Act. Should you have any questions regarding this Privacy Statement, please contact The Serving Ace:

4th Floor, 18 St. Cross Street,
London, England, EC1N 8UN


The Serving Ace collects and processes personal data volunteered by the visitor in registering or participating in surveys: your full name, company, postal address, email address, telephone number, fax number, account number and order information. The Serving Ace uses this personal data to administer its business activities, improve its Web site, provide customer service, and to make available other products and services to its customers and prospective customers.

The Serving Ace shall not disclose personal data to unaffiliated third parties for their independent use, unless pursuant to confidentiality agreements. The Serving Ace may share your personal data with its suppliers, agents or contractors in connection with services they perform for The Serving Ace or pursuant to agreements with its suppliers. To the extent required or permitted by law, The Serving Ace may also collect, use and disclose personal data in connection with security related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements.

The Serving Ace may use your personal data for marketing purposes, such as information about new products and services or upcoming events. If you do not wish to receive such direct marketing information, you may “opt out” by contacting The Serving Ace.


In addition to the personal data you volunteer, our Web server automatically collects such information as the domain name of the Web site providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Web site, pages viewed, information searched for, access times and other relevant statistics. The Serving Ace uses this information in order to ensure that unauthorized users do not access the information on its Web site, and in the aggregate to measure the use of its Web site and to administer and improve it.

The Serving Ace also uses cookies to provide visitors a personalized experience on our Web site. Cookies are pieces of information that a Web site transfers to the memory or hard drive of a visitor’s computer for record-keeping purposes. The Serving Ace uses cookies to allow access without re-entering the visitor’s User ID, to make improvements, and to better tailor its Web site to its visitors’ needs. The Serving Ace also uses this information to verify that visitors meet the criteria required to process their requests.

Most browsers used by visitors have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent, but setting a browser to reject cookies will prevent access to our Web site. In addition, you can delete your The Serving Ace cookies from your browser program at any time.


The Serving Ace takes commercially reasonable precautions to keep all information obtained from our online visitors secure against unauthorized access and use and The Serving Ace periodically reviews its security measures. Although there is no way that any Web site can absolutely guarantee the security of your personal data, The Serving Ace is committed to employing reasonable security measures and to regularly reviewing its security practices. As noted in the Terms and Conditions, however, you are responsible for keeping your login information and passwords confidential.


You can access and edit any of the personal data that you have provided by logging into the Web site and updating your preferences under “My Account” or by contacting The Serving Ace.


By using the Web site you consent to our collection and processing of your personal data as described in this Privacy Statement. The Serving Ace reserves the right to modify this Privacy Statement and related business practices at any time by posting updated text on its Web site. Please check this page periodically for updates.

Thank you for visiting the Web site, and for taking the time to read this Privacy Policy